WeRoll Privacy Policy

1. Information We Collect

• Account information — email address and password credentials for vendors who create an account.
• Vendor profile information — business name, category, hours, photos, service area, schedule, and optional links provided by the vendor.
• Live location signals — vendor latitude/longitude pings, collected only while a vendor is actively broadcasting a live session.
• Location precision settings — the precision mode a vendor selects (Exact, Approximate, or Hidden) for public display.
• Approximate follower proximity — coarse location used to match followers to nearby live vendors. Not retained as a movement history.
• Push notification information — opaque device tokens (APNs, FCM, Web Push) used to deliver notifications.
• Session and usage analytics — session start/stop timestamps, ping counts, follower deltas, and aggregate operational data.
• Device, browser, and app metadata — user agent, app version, operating system, and a persistent install identifier.
• Payment information — processed by Stripe. We receive only the last four digits of payment cards; we do not collect or store full card numbers.
• Support and communications — messages, requests, and other information you provide when contacting us.

3. How Go Live Location Works

Vendors choose when to Go Live. While a vendor is live, WeRoll may display the vendor’s profile information, business information, availability, service area, schedule, and public location to nearby users.

Sessions expire automatically after 4 hours, and end earlier if GPS is inactive for 15 minutes. Vendors may stop broadcasting at any time. Our backend retains GPS at approximately 100 meter precision during a session, followed by a short decay afterward.

Vendors control what the public sees through location precision modes:

• Exact — coordinates served at the stored precision.
• Approximate — coordinates rounded to a neighborhood-level area.
• Hidden — no coordinates served publicly; profile visible without a map pin.

Session summaries are retained for analytics, but do not include precise GPS or movement paths. A small number of authorized BusterSense Trust & Safety personnel may access stored precision data for incident response, fraud, abuse, security, or legal matters. Every such access is logged.

4. How We Use Information

• To operate and maintain WeRoll.
• To create and manage accounts.
• To display vendor profiles and availability.
• To show nearby live vendors to users.
• To deliver notifications.
• To provide dashboards and analytics.
• To process subscriptions and billing.
• To provide customer support.
• To detect and prevent abuse, fraud, spam, GPS spoofing, and security threats.
• To enforce our Terms, Vendor Agreement, and policies.
• To improve the platform.
• To communicate product, service, security, and administrative messages.
• To send marketing emails where permitted or where you have opted in.
• To comply with applicable law.

5. Sharing of Information

We share information only as described below:

• With users — vendor profiles, business information, availability, service area, schedule, photos, links, and live public location are visible to users by design.
• With vendors — follows, notifications, analytics, engagement, support, and activity information related to their account.
• With service providers — hosting, database, payment processors, email, analytics, crash reporting, mapping/geocoding, push notification, security, and support tools.
• With legal or safety authorities — we may disclose information where required or appropriate to comply with law or legal process, to respond to law enforcement, or to protect public safety, address an emergency, prevent fraud, ensure security, or protect rights.
• Business transfers — in connection with a merger, acquisition, financing, reorganization, asset sale, or bankruptcy, subject to appropriate protections.
• With consent — where you direct or authorize us to share information.

6. Data Retention

• Live location signals — short, session-based, with approximately a 10-minute decay.
• Session summaries — up to 90 days.
• Vendor profile information — the life of the account, unless deleted.
• Push subscriptions — until you unsubscribe or until expiration due to inactivity.
• Account records — the life of the account, subject to deletion requests and lawful retention.
• Operational server logs — limited retention with redaction.
• Audit logs for privileged actions — retained for security, compliance, and incident response.
• Some information may be retained longer for legal, tax, accounting, dispute, fraud, security, chargeback, or enforcement purposes.

7. Your Controls

• Stop broadcasting at any time.
• Choose your location precision.
• Disable notifications.
• Manage your profile.
• Cancel subscriptions.
• Delete your account.
• Request access, correction, export, or deletion by emailing privacy@bustersense.com.
• Unsubscribe from marketing communications.

8. Account Deletion

We delete or de-identify information upon request, subject to legal, security, fraud, accounting, billing, dispute, and audit needs. Deleting a vendor account removes the profile from public display. Some records may remain in backups, logs, payment, legal, security, and audit systems for a limited period.

9. Marketing Communications

Marketing communications are opt-in, and you may unsubscribe at any time. Transactional, administrative, billing, legal, safety, and security messages are not marketing and may still be sent.

10. Cookies and Similar Technologies

We use cookies, local storage, and device identifiers for operation, sign-in, settings, abuse detection, performance, and improvement. You can control these through your browser, although disabling them may affect functionality.

11. Security

We apply reasonable administrative, technical, and organizational safeguards, including HTTPS/TLS, access controls, least-privilege practices, managed infrastructure security, audit logging, and encryption at rest where supported. No system is completely secure.

12. Children’s Privacy

WeRoll is not directed to children under 13, and we do not knowingly collect personal information from children. If we learn we have collected such information, we will delete it.

13. U.S. State Privacy Rights

Depending on where you live, you may have rights to access, correct, delete, export, or limit the use of your personal information. You can submit requests to privacy@bustersense.com. We do not sell personal information or personal location data.

14. International Users

WeRoll is operated from the United States. Your information may be processed in the United States or in other locations where our service providers operate.

15. Changes to This Policy

We may update this policy. We will communicate material changes via email, in-app notice, our website, or other means. Changes are effective as stated, and continued use of WeRoll constitutes acceptance.

16. Contact